Display+Advertising+Networks

In display marketing there are a number of different ways to appeal to potential customers. The first type of appeal is fear. The appeal of fear attempts to scare people into thinking that they need to act quickly in order to avoid their fears. The next type of appeal is humor. Everyone loves funny advertisement, however; in most of these advertisements consumers forget the product being sold and remember how funny the advertisement was. When doing a humor advertisement it is important to focus on the product. Combinations of fear and humor advertisements are also successful. The third appeal is sex. Sex appeal has increased over time and it encourages the people watching the advertisement to use their imagination. Although sex appeal can help sell products, people don’t tend to take this type of advertisement seriously. The fourth appeal is scarcity. Scarcity encourages people to take immediate action by stating “supplies are limited” or “for a limited time only”. The final appeal is rationality. Rationality pushes people to make rash decisions and plays on all the other emotions of a person. There are also many other appeals that marketers can use but these five are used most frequently.

The first choice for a marketer to deliver messages to potential customer is Banner advertising. It’s the most eye catching area because it’s at the top and center crossed the website. Generally, it’s also more expensive than adverting by Contextual and Rich media advertising. Contextual advertising is advertisements based on other content displayed Contextual design such as introduction to the new products. Rich media advertising basically catch attention by interactive digital media; it becomes more effective because people trend to pass over videos and audios through web browsers and mobile app.

Most of the company prefers advertising on popular websites. Unfortunately, those popular website such as Google and Yahoo are the exclusive and invitation only. They charged relatively high CPM (Cost Per Thousand Impressions) and even negotiate the profit sharing to their display network members. Although Display advertising can be expensive, many big brands are still willing to pay for it because it’s more effective and lower cost than mailing.

Mobile web banners and text links were among the first and still are the most common forms of mobile advertising. Banner ads are displayed on mobile web pages and are normally have a clickable link. Mobile websites are a critical aspect of a mobile marketing strategy for any brand. Most websites will not display properly on a mobile phone. Without a mobile-optimized site, the user experience will not be a postive experience, but also the company mies ss out on specific opportunities such as link to a phone number and share link with a friend via text. [] [delete] || [|cagoodm] Yesterday 12:21 pm Studies were performed to track web-users overall scanning of webpages. They discovered that many people, expecting ads to be along the top and right hand side of the page, tend to ignore those areas of the webpage. In order to combat this, many online advertisers have switched the layout of their advertisements, having them along the left hand side, interspersed along the middle column, or as a page break mid-article. By understanding the expectations of the consumer, companies are better able to leave mark and influence the everyday habits of consumers. [delete] || [|isme1245] Yesterday 10:29 pm The Internet display advertising systems in place today have their roots in the print advertising world. Given the similarities in the advertisers and the content involved, print world processes were naturally extended into the systems used for online display advertising. While these systems served the industry well 10 or 15 years ago, technology has now advanced to a point where they have become a hindrance to performance and market growth. Internet display advertising today is still largely a print advertising model with digital distribution. The main trend you will see in 2011 is display advertising moving from just digital distribution to a more completely digital channel. The siloed processes of ad creation and media buying will become unified in new digital ad platforms. [] Gabe Ismert [delete] || [|moon1242] Yesterday 11:46 pm Looking into one specific display network, Google AdWords has risen as one of the main powerhouses in the market for display network advertising over the years. It has a large reach of over 70% of Internet users which means that your ads have a higher percentage of being viewed by potential customers. Google's display network uses rich media ad formats to catch the eye of these potential customers and also allows the user to track where and how well their ads are doing over the Internet. This adds a lot of value to each company utilizing this service by increasing brand awareness and marketing efforts. Google's display network is designed to reach to all customers regardless of their position in the buying cycle for a product so that potential customers are not missed as they view products they are interested in. [delete] || [|jone1234] Today 12:26 am Display advertising is the online form of advertising. These ads have simple concepts to provide viewers with information about the products or services they are advertising. These display ads are embedded into a web page and consists of images and texts. The ads can also include sounds, or videos to better attract the viewer’s attention. Revenue for this type of ads is usually earned on a cost per click (CPC) basis. The main goal of a display advertisement is to target traffic to the website that is publishing the ad and also develop product identification. [] Brady Jones || Display advertising isn't the most sought out tactic of advertising on the internet. It has however, contributed to increasing web traffic, brand recognition, and increasing sales for companies across the globe. The purpose of display advertising is to get your brand out. Increasing brand recognition is almost unmeasurable, so people will impose a click through rate. This however, should not be the focus of your display ad campaign. Search and display ads, when used together, have the highest return on investment. So, it is important to use both. The display ads will help people to search your name in google by the ad which would increase the web traffic. R.J. Nill []
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